As parent company Facebook pushes ahead with plans to bring more e-commerce to its platforms, WhatsApp has launched its digital payments service in Brazil after a test phase in India. This is a good way to take advantage of its popularity. WhatsApp Pay allows users to send money to one another for free or make purchases from small businesses. On its blog, WhatsApp highlighted that the launch was part of a wider digital payment strategy across all of Facebook’s platforms.
Chief executive Mark Zuckerberg outlined plans to offer the service in India, Indonesia and Mexico earlier in January.
“Because payments on WhatsApp are enabled by Facebook Pay, in the future we want to make it possible for people and businesses to use the same card information across Facebook’s family of apps,” He said.
The blog also stated that small businesses will have to pay a processing fee of about a 3.99% to receive customer payments while person-to-person payments will be free.
Users must link their bank card to their WhatsApp account and transactions are secured by the fingerprint sensor or a six-digit PIN code.
Brazil is one of the countries where almost everyone uses WhatsApp to chat and this can be an advantage for Whatsapp.
‘Payments on WhatsApp are starting to be offered all over Brazil from today and we look forward to sharing it with everyone in the future,’ says WhatsApp team on the official blog.
We are very optimistic that Whatsapp will launch this payment option worldwide sometime to come.
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